Onboarding
Improving clarity and completion during first-time user onboarding.
Client
Bandsintown
Role
Lead UX/UI Designer
Tools
Sketch, Zeplin
Duration
3 Months
Project Overview
Led the redesign of the onboarding experience to reduce early drop-off and improve activation during first-time use. The previous onboarding flow introduced the product but lacked clear value communication and structured guidance, leading to friction during account setup. This project focused on clarifying expectations, simplifying steps, and guiding users toward their first meaningful action. Primary success metrics: onboarding completion rate, time-to-first-action, and early retention.
Goals
• Increase onboarding completion rate • Reduce confusion during first-time setup • Capture meaningful preference data for better recommendations
Constraints
• Existing design system and brand guidelines • Cross-platform consistency (iOS & Android) • Tight delivery timeline
Process
Research
Reviewed onboarding patterns across consumer apps and evaluated friction points in the existing flow. Key Insights: • Users need immediate clarity on value • Too many choices increase hesitation • Clear progress indicators reduce abandonement
User Journey
The onboarding redesign was built to support measurable improvements in: • Complettion rate • Early activation • Reduced setup friction • Increased day-one engagment
Design Strategy
The redesign centered around three principles: • Clarity: Clear messaging on benefits and expectations • Guidance: Structured, step-by-step progression • Momentum: Early positive feedback to reinforce completion
Final Designs
The updated onboarding flow: • Clearly communicates value upfront • Breaks setup into manageable steps • Uses visual hierarchy to reduce cognitive load • Guides users smoothly toward activation
Outcome
The onboarding redesign was built to support measurable improvements in: • Complettion rate • Early activation • Reduced setup friction • Increased day-one engagment
The updated onboarding flow:
Clearly communicates value upfront
Breaks setup into manageable steps
Uses visual hierarchy to reduce cognitive load
Guides users smoothly toward activation